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| Business to Business Research |
For many exporters entering a new market an initial lack of market information is a major barrier to identifying opportunities, routes to market and potential business partners.
NITC specialise in carrying out in-depth business to business research in order to provide clients with practical market information that can be used for development of a market entry strategy.
NITC have access to over 450 printed information sources on The Netherlands, Belgium, France and reland. In addition, NITC have instant access to the most beneficial Dutch, Flemish and French language on-line sites for these markets.
This research can lead to the creation of target databases with contact details and profiles of potential partners and competitors. |
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| Targeting & Lead Generation |
| Following initial database creation, NITC carry out telephone targeting campaigns on behalf of client companies. Target companies are positively sensitised by telephone before client company information is forwarded.
Follow-up and ‘screening’ of potentially interested targets allows NITC to ‘filter-out’ the most promising leads for client companies. |
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| Market Intelligence Reports |
| NITC also deliver fully commissioned market reports to include in-depth market, competitor and product analysis with identification of corresponding opportunities and threats. |
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| Partner Searches |
| Many manufacturing and ICT companies require a company fitting a specific ‘profile’ as a partner for export markets. Often this profile includes aspects including customer base, selling resources, technical sales capability, installation and after-sales service.
NITC has nearly 10 years experience in identifying highly specific partners for client companies.
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| Company Introduction Service |
| Often client companies are already aware of key potential customers and partners located in the Benelux and France. This is especially true of the retail, IT, oil & gas, aerospace and telecommunications markets. However, identifying, and getting access to, key decision-makers is a barrier.
In these instances, NITC Consultants use their language and communication skills to identify and ‘open the door’ to key personnel within major ‘bluechip’ companies.
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| Appointment and Itinerary Planning |
| Following the identification of sales leads or company introductions, NITC organise appointments and fully planned itineraries for market visits. NITC provide a full logistical package including accompaniment by car, or planning of travel by public transport.
NITC have hosted multiple (50+) group and sectoral trade delegations throughout Europe, with delegations of between 4 and 15 companies visiting a target market for between 2 and 5 days. NITC plan full itineraries for each visiting company, and arrange all transport and accommodation facilities.
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| Establishing Distribution Networks |
| In specific markets, especially the food and general retail markets, different market segments require different market entry strategies. Simultaneous partnerships with end-users, wholesalers and agents may be possible (and indeed appropriate) depending on the case in question.
NITC has a wealth of experience in assisting in developing these strategies, and assisting in the establishment of the appropriate distribution network.
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| Ongoing Market Re-visits |
| NITC are not only initial ‘pathfinders’ for companies with little or no market knowledge, NITC also function for individual clients on an on-going basis to organise re-visit itineraries as follow-up after initial market visits.
NITC’s experience suggests that the initial visit can be viewed as an ‘ice-breaker’, with consequent follow-up visits consolidating business potential. NITC provide an on-going service for client companies, as a permanent presence in the market.
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| Business Development |
| Many NITC clients operate in markets where the numbers of potential customers, or the nature of the market dictate that the client company can best operate directly in the market, without a native partner.
In these cases, NITC provide a full ‘business development’ role – providing a local language point of contact for customers, on-going lead identification, market intelligence and marketing and promotion activities.
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| Pied-A-Terre Office Facilities |
| For clients seeking to demonstrate commitment to the European market, NITC offer ‘pied-a-terre’ services in the form of access to the NITC offices in central Amsterdam.
NITC provide local telephone, e-mail, web and postal facilities for companies working with NITC in the long-term.
Companies working with NITC in this way have many of the benefits of a local sales office, without the financial overheads and drain on organisational resources. |
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| Technology Transfer Search |
The European Union have a number of product development / technology transfer programmes that seek to encourage ‘cross-border’ technology transfer and joint-venture. For such a project to succeed, NITC client companies require a co-operation with a suitably skilled ‘foreign’ partner.
With excellent contacts among the leading industrial research institutes, trade associations and industrial leaders; NITC can quickly identify and introduce client companies to the appropriate partner.
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| Sourcing Suppliers |
| NITC’s work is export and sales focused. However, on occasion, NITC client’s require a specific supply requirement to be fulfilled by a non-local supplier.
NITC uses its experience and network to identify, screen and prioritise potential new suppliers of raw materials, components, tradeable services and finished products.
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| Trade Shows |
| The Trade Show remains an important element of many companies’ marketing and promotional effort. NITC firmly believe that the impact of taking part in a trade show is maximised by effective preparation and targeting prior to the event.
For companies exhibiting at specific shows, NITC can assist in stand organisation, identification of preferred stand-visitors, and targeting and recruitment of visitors to the client’s stand. NITC can also man the client’s stand, providing local language and marketing support.
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| Translation & Accompaniment Services |
| NITC offer client companies translation services for company profiles, brochures, presentations and other marketing material. NITC also carry-out occasional translation of technical and commercial information.
For clients visiting export markets, NITC provide an accompaniment service to ensure smooth logistics, continuity with local target companies and language and marketing support. |
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